Answering Consumer Questions About Animal Care

The Canadian Centre for Food Integrity reports a consistent concern by consumers about the humane treatment of farm animals. In their 2023 Public Trust Report, 25% of survey respondents said they were ‘very concerned’ about this issue.

Consumers need information about how farmers are caring for their animals, and they are finding it on Canadian Food Focus, a national website and outreach program. Canadian Food Focus emphasizes the topics that matter to consumers. It builds on Canadians’ fundamental interest in food as a gateway to broader discussions about agriculture.

Here are some of the top resources from Canadian Food Focus about animal care:

Canadian Food Focus also appeals to consumers because it shares information about all foods from all regions across Canada. The site has articles, videos and podcasts on a host of different topics, including recipes, health concerns, stories of people in the food industry, cooking tips, fruits and vegetables that are in season, and farming practices, among many others.

Connecting Through Food

The largest drivers of organic traffic to the site are Google searches for classic Canadian recipes, followed closely by inquiries about seasonal produce and how various foods are grown and raised. This trend underscores the natural curiosity of Canadians about what they eat and how it is produced, making food an ideal entry point for conversations about farming.

“Food is our common ground and the most intimate way consumers relate to agriculture,” says Dorothy Long, Managing Director for Canadian Food Focus. “Food is where we need to begin our conversation with consumers. That will lead to the bigger picture of where food comes from and how it is grown and raised in Canada.”

Canadian Food Focus capitalizes on this connection by offering a rich tapestry of content that not only satisfies culinary curiosities but also educates consumers about agricultural practices. Through engaging articles, informative videos, and personal stories from farmers, the platform provides a comprehensive view of the food journey from farm to table.