Canadian Food Focus is making agriculture accessible to all Canadians
Together, we are empowering Canadians with valuable, honest information, building trust in our food system, and celebrating the people and stories behind the food we share.
What We Do: Stories and Updates from Canadian Food Focus
Making our Voice Heard in the AI Search Environment
In an AI-driven search environment, keywords are no longer the whole story; they’re the starting point for something much bigger.
9 Ways to Save Money on Groceries
Canadian Food Focus was featured in an article from MSN Canada News.
Impact in Action: Pesticide Toolkit for Influencers
CFF, CropLife Canada and dietitian Erin MacGregor have co‑created a new online “Toolkit: Understanding Pesticides” for our influencer partners.
Impact in Action: NCIAF’s Indigenous Agricultural Summit 2025
In support of our MOU with NCIAF, CFF attended the Indigenous Agricultural Summit to advance culturally relevant, inclusive food literacy for all Canadians.
Impact in Action: Grow Canada Partnership 2025
CFF partnered with CropLife Canada, Cereals Canada and Hello Canola to sponsor and host 9 registered dietitians/food influencers at the Grow Canada.
Canadian Food Focus: November 2025 Impact Report
CFF translates science-based agricultural information into stories, recipes, and resources that Canadians are looking for.
Empowering the Next Generation: Taste Canada Partnership
For several years, CDNFoodFocus has partnered with Taste Canada, most visibly through the annual Cooks the Books Student Cooking Competition.
Collaborating on Best Before Date Awareness
Canadian Food Focus is proud to partner with Love Food Hate Waste Canada on the Best Before Date Campaign.
Strengthening Trust in a Riskier World
Canadian Food Focus was honoured to take part in the panel discussion at the CAPI 2025 conference, Canadian Agri-Food in a Risky World.
Promoting Canadian-Grown Cherries
Canadian Food Focus was able to amplify the Cherry Month campaign while providing valuable content to consumers throughout the year for this Canadian-grown treasure.
Leaning into AI: Why Agriculture Can’t Afford to Sit on the Sidelines
Generative AI is reshaping how Canadians discover, trust, and engage with information about food and farming.
DFC Project Reveals Online Prominence Of Canadian Food Focus
A recent project with DFC has brought to light new data that is highlighting how CFF is becoming the top source of information for consumers.
The Real Game Changers In AI-Driven Searches For Agriculture
For brands and stakeholders: improving GEO and AEO is vital, but working together is the key to a larger digital impact.
Partnering With AITC To Tell The Story Of Canadian Food
CFF is proud to work with Agriculture in the Classroom to share information that showcases Canadian farming and food to teachers as well as other consumers.
Sharing Success Stories Of Indigenous Agriculture
Canadian Food Focus and NCIAF worked together to create three articles highlighting indigenous-led agricultural projects.
How Generative AI Is Transforming Search Part 2: Integrating Traditional and AI-Driven KPIs for Comprehensive Impact
Building public trust and educating Canadians in the AI era means rethinking measurement and strategy.
How Generative AI Is Transforming Search Part 1: What It Means for Canadian Farm & Food Communication
Generative AI isn’t just changing technical search rules—it’s reshaping the entire landscape of public knowledge, trust, and decision-making about Canadian food and farming.
Engaging with Influencers, Connecting with Consumers
Canadian Food Focus was featured in an article from The Grower on August 8, 2025 written by Owen Roberts.
Food Day Canada: Honouring a Canadian Tradition
Celebrate Food Day Canada with CFF, a proud long-time supporter fostering Canadian food pride through storytelling, advocacy and trusted partnerships
University Food Services A Key Influencer Group
In June, Canadian Food Focus sponsored the 2025 ‘Feeding the Future’ conference of the Canadian College & University Food Service Association (CCUFSA).
Building Champions for Agriculture: The Power of Collaboration
Empowering dietitians to champion agriculture: see how CropLife and partners like CFF educate influencers for a sustainable food future.
Connecting Influencers with First-Hand Experiences
Empowering influencers at the 2025 Farm & Food Tour with first-hand agriculture experiences to answer consumer questions.
Hutterite Farms in Canada: A Deep Focus on Food and Culture
A recent CFF project explored the unique lifestyle of Hutterites and their impact on Canadian agriculture and communal living traditions.
Canadian Food Focus Partners with Culinary Federation
CFF joined the 2025 Culinary Federation Conference in Moncton, championing Maritime cuisine, sustainability, and culinary connections.
Engaging Consumers’ Interest In Farm Equipment
Check out our newest series on different types of farm equipment in partnership with several agriculture equipment suppliers.
Learning And Connecting At The Wheat Retreat
Hosted by Cereals Canada, the wheat retreat was all about celebrating Canadian wheat and learning everything there is to know about nutrition, quality, sustainability, and more.
CFF Attends Half Your Plate Symposium
In April 2025, Dorothy Long and Penny Eaton from Canadian Food Focus attended the Half Your Plate Symposium in Montreal
Offering a Nuanced Approach to Engaging Consumers in Food and Farming
Canadian Food Focus was featured in an article from realagriculture.com on March 14, 2025 by guest author, Penny Eaton.
Nutrition Month 2025 Webinar
We are partnering with Dietitians of Canada during Nutrition Month 2025 to offer an exciting presentation on Canadian cuisine and flavours.
Exploring Consumer Confidence in Food at the CPMA Conference
On Thursday, April 9th, our Managing Director, Dorothy Long, will participate in an industry discussion on building trust in Canadian agriculture and food.
Public Trust Panel at Canadian Federation of Agriculture AGM
In February, our Managing Director, Dorothy Long participated in a panel discussion on Public Perceptions of Agriculture at the CFA Annual General Meeting.
Dietitian Influencer Answers Consumers’ Health Questions
Providing timely, interesting and evidence-based reels about food, nutrition or healthy eating in partnership with Registered Dietitian Sue Mah.
Engaging Consumers’ Interest in Seasonal Eating
Canadian Food Focus has partnered with Dan Clapson to develop a series of articles and videos showcasing seasonal tips and recipes from his cookbook Prairie.
Closing the Gap Between Farmers and Consumers
Canadian Food Focus was featured in an article from farms.com on February 24, 2025.
Amplifying Trust: Canadian Food Focus as a Third-Party Validator
By leveraging CFF as a third-party validator, you’re not just gaining a platform – you’re joining a movement to enhance food literacy and build public trust in Canada’s agri-food system.
Sharing How We Grow Food Has Never Been More Important
It has never been more important to talk about how farmers grow food. We need to share our successes and about the areas where we need to strive to do better.
New Industry Resource For Engaging Consumers
Connect with Canadian consumers in the agri-food industry on a deeper level. Download the Best Practices for Consumer Engagement document now.
Canadian Food Focus’ Website Statistics Are Growing
Canadian Food Focus is making agriculture accessible to all Canadians
Where Do Canadian Go To Learn About Sustainability In Farming?
Learn about sustainable farming practices on Canadian Food Focus. Explore a wide range of resources including articles, videos, and podcasts on environmental sustainability in farming.