Background and Purpose
Canadian Food Focus is a multifaceted consumer engagement program promoting and celebrating Canadian food and agriculture. As part of our commitment to providing accurate and valuable information to consumers and stakeholders, we have established a National Advisory Group. The purpose of this group is to provide strategic advice, insights, and recommendations to Canadian Food Focus to enhance its effectiveness in communicating about Canadian food and agriculture.
Objectives
- To Provide Strategic Advice: Offer guidance on key priorities, challenges, and opportunities for Canadian Food Focus.
- To Enhance Content Quality: Review strategic direction and provide feedback for improvement on content and materials developed by Canadian Food Focus as required.
- To Identify Emerging Trends: Stay informed about trends and topics in food and agriculture communication and recommend strategies to adapt and evolve.
- To Provide Leadership: to national consumer engagement initiatives.
The Advisory Group will engage in the following activities:
- Act as ambassadors for Canadian Food Focus within respective networks.
- Contribute insights and expertise on food and agriculture topics relevant to Canadian consumers and stakeholders.
- Identify opportunities for collaboration, partnership, or outreach to enhance Canadian Food Focus’ impact.
- Attend meetings (virtual or in-person) and actively participate in discussions.
- Maintain confidentiality regarding sensitive information discussed within the group.
The Advisory Group will consist of diverse stakeholders representing various sectors related to food and agriculture, including:
- Representatives from the agriculture and food industries.
- Food professionals: chefs, dietitians, and health professionals.
- Academics and researchers in food science and agriculture.
- Consumer advocates and influencers.
Advisors will be by invitation from Canadian Food Focus, based on expertise and experience relevant to the organization’s mission for a 2-year renewable term. Members of the Advisory Group will serve voluntarily and will be acknowledged for their contributions, as appropriate.
The establishment of this Advisory Group aims to leverage diverse expertise and perspectives to improve Canadians’ farm and food knowledge
Advisory Council Members
Thérèse Beaulieu
Senior Advisor & Dairy Farmer Liaison, Dairy Farmers of Canada
Tracy Broughton
Executive Director, SaskOilseeds
Amber Johnson
Director of Marketing & Communications,
Lentils.org
Alanna Koch
Farmer, Chair of Global Institute for Food Security
Jenni Lessard
Chef, Recipe Developer & Culinary Consultant
Sue Lewis
Vice President, Marketing & Events
Canadian Produce Marketing Association (CPMA)
Sue Mah
Founder & CEO, Nutrition Solutions Inc.
Erin MacGregor
Owner, Erin MacGregor Nutrition Communications
Michelle McAdoo
Executive Director & Consumer Marketing, Canada Beef
Erin O’Hara
Vice-President, Communications and Member Services, CropLife Canada
Becky Parker
Industry Relations Manager, Farm Credit Canada
Cami Ryan
Sr Business Partner, Industry Affairs & Sustainability, Bayer CropScience Canada
John F.T. Scott
Economist Specializing in the Food Distribution and Retail Sector
Staff
Dorothy Long
Managing Director | Canadian Food Focus
Penny Eaton
Managing Director, Stakeholder Relations | Farm & Food Care Saskatchewan
Learn More!
- Check out our Canadian Food Focus website.
- Follow us on LinkedIn: https://www.linkedin.com/company/canadian-food-focus/
- Share our cffpartners.org website featuring the full-length Farmers Have a Story to Tell videos with your network.
- Follow us @CDNFoodFocus on Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube with the hashtags #LoveCDNFood, #LoveCDNrecipes and #LoveCDNFarms.
Our Impact
- Canadian Food Focus: November 2025 Impact Report
- Empowering the Next Generation: Taste Canada Partnership
- Collaborating on Best Before Date Awareness
- Strengthening Trust in a Riskier World
- Promoting Canadian-Grown Cherries
- Leaning into AI: Why Agriculture Can’t Afford to Sit on the Sidelines
- DFC Project Reveals Online Prominence Of Canadian Food Focus
- The Real Game Changers In AI-Driven Searches For Agriculture
- Partnering With AITC To Tell The Story Of Canadian Food
- Sharing Success Stories Of Indigenous Agriculture
- How Generative AI Is Transforming Search Part 2: Integrating Traditional and AI-Driven KPIs for Comprehensive Impact
- How Generative AI Is Transforming Search Part 1: What It Means for Canadian Farm & Food Communication
- Food Day Canada: Honouring a Canadian Tradition
- University Food Services A Key Influencer Group
- Building Champions for Agriculture: The Power of Collaboration
- Connecting Influencers with First-Hand Experiences
- Hutterite Farms in Canada: A Deep Focus on Food and Culture
- Canadian Food Focus Partners with Culinary Federation
- Canadian Food Focus tour provides influencers with first-hand view of farming
- Engaging Consumers’ Interest In Farm Equipment
- Learning And Connecting At The Wheat Retreat
- CFF Attends Half Your Plate Symposium
- New MOU for NCIAF and Canadian Food Focus
- Nutrition Month 2025 Webinar
- Exploring Consumer Confidence in Food at the CPMA Conference
- Public Trust Panel at Canadian Federation of Agriculture AGM
- Dietitian Influencer Answers Consumers’ Health Questions
- Engaging Consumers’ Interest in Seasonal Eating
- Amplifying Trust: Canadian Food Focus as a Third-Party Validator
- Sharing How We Grow Food Has Never Been More Important
- New Industry Resource For Engaging Consumers
- Canadian Food Focus’ Website Statistics Are Growing
- Canadian Food Focus showcases Arctic Apples during Global Biotech Week
- Where Do Canadian Go To Learn About Sustainability In Farming?
- Answering Consumer Questions About Animal Care
- Addressing Consumer Concerns About Food Affordability
- Behind the Scenes Video From a Canadian Cattle Ranch
- Engaging With The Culinary Community About Food And Farming
- Canadian Food Focus Answers Consumers’ Questions
- Canadian Food Focus: Connecting Through Food
- Canadian Food Focus Indigenous Recipe Project
- Farm Tours Provide Opportunities For Connection and Learning
- Building Champions for Canadian Grown Food and Agriculture
- Short Videos Help Consumers Relate To Farm Life
