Canadian Food Focus (CFF) is a national organization that connects Canadians to the people and practices behind their food. Through trusted, research-based content, CFF engages, educates, and empowers Canadians to make informed food choices and better understand modern agriculture.
Driving Consumer Connection and Trust
CFF translates science-based agricultural information into stories, recipes, and resources that Canadians are looking for. Supported by consumer research, social listening, and survey data, this approach ensures content aligns with Canadians’ values, questions, and lifestyle preferences. The result: a unified platform that represents food and farming from coast to coast, while showcasing the agri-food sector’s shared commitment to sustainability, food safety, and food security.
National Reach and Measurable Social Results
In 2025, Canadian Food Focus achieved record performance across platforms—solidifying its leadership in digital food and farming communication.
• 39,000 followers across eight platforms
• 76% increase in engagement and 54% increase in reach (first six months of 2025)
• 15.3M organic impressions and 40.8M advertised impressions (web + social)
• 1.05M visitors generating 1.48M website pageviews
• Average session time: 1 minute 40 seconds (industry average: 77 seconds)
Engagement Leadership: Outperforming Industry Benchmarks
| Platform | Engagement Rate | Industry Average |
|---|---|---|
| Canadianfoodfocus.org | 62.6% | 50-60% |
| Facebook Posts | 4.95% | 1-3% |
| Instagram Posts | 5.21% | 1.3-2.4% |
| Instagram Reels | 5.84% | 1.2-1.9% |
| 4.93% | 1-2% | |
| 7.5% | 2-5% | |
| Food & Health Newsletter | 55% | 20-40% |
| GFGH Newsletter | 51% | 20-40% |
Rapid Community Growth
| Platform | Growth Rate | Industry Average |
|---|---|---|
| 7.51% | 0.4-0.7% | |
| 38.24% | 0.7-2.6% | |
| TikTok | 1185.25% | 2-3% |
| YouTube | 20.00% | 6-8% |
| 27.63% | 5-10% |
Recognized Generative AI Authority and Credibility
Canadian Food Focus has become a nationally recognized authority in the use of generative AI for food and farming communication. With an authority score of 40, CFF ranks among the top five Canadian food and farming websites, reflecting the strength of its evidence-based, AI-enhanced content strategy. Holding an 87.18% positive sentiment share, the highest in the sector, CFF continues to set the benchmark for credible online engagement. With 135 AI-driven content citations, second only to Government of Canada websites, CFF is establishing a leadership position at the intersection of food literacy, digital innovation, and trustworthy AI communication.
| Generative AI | KPIs | Notes |
|---|---|---|
| Authority Score | 40 | Top 5 ranking of all Canadian food and farming websites |
| Sentiment | 87.18% | Top ranking of all Canadian food and farming websites |
| AI Citations | 135 | Second only to Government of Canada websites |
“Canadian Food Focus is well positioned to become a go-to authority by curating and communicating evidence-based content, leveraging expert contributors, and clearly differentiating itself from less rigorous sources.” — SEMrush, August 2025
“Canadian Food Focus holds the highest positive perception share (87.18%), driven by evidence-based content, food literacy, and myth-busting.” — SEMrush, September 2025
Social Campaign Highlights
- Content specifically related to beef and cattle shared through Canadian Food Focus social channels achieved 5.7 million engagements and video views from January to November 2025. Please note these are engagements (ie, likes, clicks, shares, comments, video views), not impressions.
- Barley-specific content shared through Canadian Food Focus social channels achieved 256,249 engagements and video views last year. There were more than 39,000 organic searches for barley content that drove traffic to the CFF website during this time period.
- Best Before Date campaign in partnership with LoveFood Hate Waste included sharing our article, What Does the Best Before Date Really Mean? on social, amplifying five webinars hosted by Love Food Hate Waste and developing and co-branding four Instagram reels which had over 100,000 views from October 1- November 15, 2025. Read more.
Engaging Dietitians, Chefs and Food Influencers
- Taste Canada partnership: engaged 16 culinary students, 12 culinary instructors and 7 culinary schools form across Canada to include Canadian ingredients to develop their recipe and compete in the Cooks the Boks culinary competition. all participants joined a farm tour at the University of Guelph’s Beef Research Centre, hosted by Canada Beef and Canadian Food Focus. This hands-on experience deepened their knowledge of Canadian beef farming and sustainable practices while strengthening public trust in our food system. Read more.
- Hosted an All about Cherries webinar for 128 food influencers during Canadian Cherry Month featuring demonstrations from Andrea Holwegner, one of Canada’s leading dietitians and Erin Carlson, a cherry farmer from BC’s Okanagan Valley. Read more.
- Partnered with Farm & Food Care to host Future-Proofing Your Marketing: AI Strategies for Food and Agriculture Communicators webinar with 113 attendees.
Promoting Public Trust and Best Practices
- Participated in panel discussion, “Navigating Market and Consumer Expectations” at CAPI’s 2025 conference, Canadian Agri-Food in a Risky World. This event brought together an outstanding panel of sector leaders: Raymond Daniels (Sustainability Market Development Manager, BASF), Dr. Kumaraswamy Ponnambalam (Professor, Systems Design Engineering, University of Waterloo), Darcy Herauf (Senior Director, AgExpert Product, Customer & Sales, Farm Credit Canada), and our very own Dorothy Long (Managing Director, Canadian Food Focus). The discussion was moderated by Amanda Richardson (Interim Executive Director, Centre for Agri-Food Benchmarking). 156 attendees. Read more.
- Attended the Future of Food Summit and Canadian Centre for Food Integrity’s Public Trust Summit.
- Developed the following resources that walk through What is Generative AI, What are the new KPIs and finally (most importantly) CFF’s digital advantage and why collaboration is vital.
- CFF Stakeholder Brief: What is Generative AI? Organizations can monitor and understand their AI standing using tools like SEMrush.
- CFF Stakeholder Brief: AI-Driven KPIs Cheat Sheet
- CFF Stakeholder Brief: Securing CFF’s Digital Advantage including an Enhancing Agricultural Digital Authority in the AI Era Checklist
- As well as these articles:
- How Generative AI Is Transforming Search Part 1: What It Means for Canadian Farm & Food Communication
- How Generative AI Is Transforming Search Part 2: The New Metrics That Shape Digital Trust
- Why Authority Score—and Collective Action—Are the Real Game Changers in AI-Driven Search for Agriculture
- DFC Project Reveals Online Prominence Of Canadian Food Focus
- Leaning into AI: Why Agriculture Can’t Afford to Sit on the Sidelines
Conclusion
Through collaboration with agricultural partners, CFF continues to bridge the gap between consumers and Canada’s food system—helping Canadians connect with where their food comes from and why it matters.
Empowering the Next Generation: Taste Canada Partnership