Consumers have questions about their food. Many in the ag sector have questions about how to effectively engage consumers.
At Canadian Food Focus, we concentrate on what Canadians want to know about their food. We help the people and organizations who produce our food engage with people who consume it. We share farmers’ stories and provide consumers with relatable information about Canadian food and agriculture.
We present to many different groups to help shine a light on the great food grown in Canada and how we are working to engage consumers.
Presentation topics
- What is Canadian Food Focus?
- Engaging consumers through food
- Canadian Food Trends From The 1940s To Today
- Connecting With Audiences Through Shared Values
- Tactics For Communicating Through Storytelling
- Strategies for Addressing Misinformation
- Best Practices for Consumer Engagement
Presenters
Dorothy Long
Erin McGregor (misinformation)
Jean Clavelle (storytelling)