Leaning into AI: Why Agriculture Can’t Afford to Sit on the Sidelines
Generative AI is reshaping how Canadians discover, trust, and engage with information about food and farming.


Generative AI is reshaping how Canadians discover, trust, and engage with information about food and farming.

A recent project with DFC has brought to light new data that is highlighting how CFF is becoming the top source of information for consumers.

For brands and stakeholders: improving GEO and AEO is vital, but working together is the key to a larger digital impact.

CFF is proud to work with Agriculture in the Classroom to share information that showcases Canadian farming and food to teachers as well as other consumers.

Canadian Food Focus and NCIAF worked together to create three articles highlighting indigenous-led agricultural projects.

Building public trust and educating Canadians in the AI era means rethinking measurement and strategy.

Generative AI isn’t just changing technical search rules—it’s reshaping the entire landscape of public knowledge, trust, and decision-making about Canadian food and farming.

Celebrate Food Day Canada with CFF, a proud long-time supporter fostering Canadian food pride through storytelling, advocacy and trusted partnerships

In June, Canadian Food Focus sponsored the 2025 ‘Feeding the Future’ conference of the Canadian College & University Food Service Association (CCUFSA).

Empowering dietitians to champion agriculture: see how CropLife and partners like CFF educate influencers for a sustainable food future.

Empowering influencers at the 2025 Farm & Food Tour with first-hand agriculture experiences to answer consumer questions.

A recent CFF project explored the unique lifestyle of Hutterites and their impact on Canadian agriculture and communal living traditions.

CFF joined the 2025 Culinary Federation Conference in Moncton, championing Maritime cuisine, sustainability, and culinary connections.