Exploring Consumer Confidence in Food at the CPMA Conference
On Thursday, April 9th, our Managing Director, Dorothy Long, will participate in an industry discussion on building trust in Canadian agriculture and food.


On Thursday, April 9th, our Managing Director, Dorothy Long, will participate in an industry discussion on building trust in Canadian agriculture and food.

In February, our Managing Director, Dorothy Long participated in a panel discussion on Public Perceptions of Agriculture at the CFA Annual General Meeting.

Providing timely, interesting and evidence-based reels about food, nutrition or healthy eating in partnership with Registered Dietitian Sue Mah.

Canadian Food Focus has partnered with Dan Clapson to develop a series of articles and videos showcasing seasonal tips and recipes from his cookbook Prairie.

Canadian Food Focus was featured in an article from farms.com on February 24, 2025.

By leveraging CFF as a third-party validator, you're not just gaining a platform – you're joining a movement to enhance food literacy and build public trust in Canada's agri-food system.

It has never been more important to talk about how farmers grow food. We need to share our successes and about the areas where we need to strive to do better.

Connect with Canadian consumers in the agri-food industry on a deeper level. Download the Best Practices for Consumer Engagement document now.

Canadian Food Focus is making agriculture accessible to all Canadians

Learn about sustainable farming practices on Canadian Food Focus. Explore a wide range of resources including articles, videos, and podcasts on environmental sustainability in farming.

Consumers need information about how farmers are caring for their animals, and they are finding it on Canadian Food Focus.

Canadian Food Focus’ mandate is to address consumer concerns about food and agriculture by providing valuable information to help them navigate issues such as food affordability.

Meet Erika Stewart, a rancher in Saskatchewan and the Provincial Coordinator for Verified Beef Production Plus (VBP+) program.

Learn how Canadian Food Focus partnered with the Canadian Culinary Federation to raise awareness of Canadian-grown foods and connect chefs with farmers.

Canadian Food Focus is a program that answers consumers’ questions about food and how it is grown and produced in Canada.

The Canadian Food Focus website leverages Canadians’ intrinsic interest in food as a gateway to broader discussions about agriculture.

Canadian Food Focus and SaskCanola partnered on an Indigenous recipe project aimed at showcasing traditional foods from Indigenous cultures prepared by Indigenous chefs and cooks.

In July, Canadian Food Focus hosted a two-and-a-half day mission for a group of food influencers from across Canada.

Building trust in food and farming is crucial. Explore how farm tours can break down barriers and create a deeper understanding.

Get an inside look into the life of a farmer with short videos featuring Tiffany Martinka and her family in northeast Saskatchewan.